Note: For an optimal opt-in experience we advise to use Google Chrome on desktop as well as make sure pop-ups are enabled in the browser settings.
What is the opt-in process?
Opt-in is a voluntary process where individuals grant consent to share specific information with third parties, or engage in activities. It ensures compliance with data privacy regulations, protecting both individuals and organizations.
As the leading social media transformation and technology company, Viral Nation drives revenue opportunities for brands and creators while taking their data security and confidentiality very seriously.
To ensure compliance with applicable laws such as the Fair Credit Reporting Act (“FCRA”) the General Data Protection Regulation (“GDPR”), and Equal Employment Opportunity Commission (“EEOC”) regulations, Viral Nation has developed an opt-in process before running a social media background check using its social screening solution, Viral Nation Secure.
Once creators accept the opt-in invite and complete the process, it allows them to maximize the value of Viral Nation services and tech solutions, enabling them to boost financial opportunities while demonstrating commitment to their own brand safety.
Why is opt-in important?
The opt-in process protects companies from expensive risks due to noncompliance with FCRA, GDPR, or EEOC laws.
Viral Nation requires its customers to verify that they will not misuse the report in a manner that would violate any federal or state equal employment opportunity laws. With a compliant opt-in process built into the onboarding experience for Creators, companies are provided with the essential documentation needed to responsibly review a Creator's social media history.
Furthermore, to align with applicable guidelines, Viral Nation constantly reminds customers not to discriminate against Creators based on their race, gender, religion, age, sexual orientation, or other protected characteristics expressed on social media.
As a Creator, why should I opt-in?
At Viral Nation, creators are at the heart of what we do, so it goes without saying that we would never ask Creators to connect their social media handles without first protecting their privacy and data.
The opt-in process ensures that brands comply with FCRA and GDPR when running a social media report. It also gives Creators control over the social handles they choose to connect for running a social media report. For Creators, a brand safety report provides invaluable insights into which content may pose potential issues when collaborating with specific brands. With a social media report, Creators gain a competitive edge within their niche, as they can easily showcase themselves as a qualified and safe talent to brands seeking services for their campaigns. They can also offer a brand safety report when promoting their services and media kits, increasing their appeal and earning potential with top brands.
By signing in and connecting your social handles, the platform comes to life with the tools that are meaningful to you and the ability to collaborate with brands on campaigns. Being accredited on our platform means that you are brand safe and a good match for companies looking to partner with you. Similar to a traditional background check for a potential employer, connecting your socials to the Viral Nation platform gives us and the brands we work with the ability to ensure your social footprint is compliant with brand guidelines, and that the partnership is a good match between both parties.
I’m concerned about the safety of my personal data during the opt-in process.
We understand that you may have concerns about the safety of your personal data when opting in with your account details.
At Viral Nation, we follow industry leading data protection and encryption practices to mitigate any potential phishing attacks complying with ISO standards and privacy regulations. And as true partners, we value trust and transparency, so we’re committed to ensuring that you’re safe with us.
Influencers opt-in directly via their social media platforms, with no information being stored on our servers. Each social platform provides Viral Nation with a unique token, allowing the platform to interact with your account such as collecting analytics and utilizing our scheduling and AI content creation tools. It does not allow Viral Nation to access your confidential data or password credentials.
How do I opt in my socials?
To learn more about opting in the social media handles to Viral Nation platform, refer to Opt In Guide.
If I stop using Viral Nation services, how do I opt out my social handles from the platform?
You are in control of your social accounts at all times. In the instance you decide to no longer use Viral Nation services, you can easily disconnect opted in socials directly via that social platform.
Refer to the list below to learn how to disconnect that social platform:
Review our current Privacy Policy, containing important information about Viral Nation's practices in collecting, storing, using and disclosing your personal information.