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Understanding Your Performance Dashboards

  • Updated

This article defines the filters and metrics available in your Cumulative and Daily Performance dashboards.

In this article: 

Cumulative Performance

This dashboard provides a high-level overview of your campaigns' all-time performance based on the filters you select.

Filters

Use these filters to refine the data shown in the dashboard:

  • Publish Date: Select a date range to only include posts published within that period.
  • Campaign Name: Filter by one or more specific campaigns.
  • Platform: Filter by social platforms you want to see (e.g., TikTok, Instagram).
  • Content Type: Filter by content format (e.g., Reel, Carousel, Story).
  • Influencer Tier: Filter by the creator's follower count:
    • Nano: < 10K followers
    • Micro: 10K - 50K followers
    • Mid: 50K - 500K followers
    • Macro: 500K - 1M followers
  • Creator Name: Filter by one or more specific creators.
  • Pre/Post Boosting Data: Choose which dataset to view.
    • Pre-Boosting: Organic data from before a post was promoted.
    • Post-Boosting: Combined organic and paid data from after a post was promoted.
  • Engagement Metrics Toggle: Choose how engagement is calculated.
    • Standard: Likes + Comments
    • Premium: Likes + Comments + Saves + Shares

Metrics

  • Total Campaigns: Total number of campaigns within your selected filters.
  • Total Creators: Total number of unique creators who participated.
  • Total Posts: Total number of posts published.
  • Total Cumulative Views: Total views across all posts (organic and paid).
  • Total Cumulative Engagements: Total interactions across all posts. Calculation depends on the Engagement Metrics toggle.
  • Avg. Cumulative Engagement Rate: The average engagement rate across all posts, calculated as (Total Engagements ÷ Total Views).
  • Avg. # of Creators Per Campaign: Average number of creators per campaign.
  • Avg. # of Posts Per Campaign: Average number of posts per campaign.
  • Avg. Views Per Campaign: Average views per campaign (organic and paid).
  • Avg. Engagements Per Campaign: Average engagements per campaign. Calculation depends on the Engagement Metrics toggle.
  • Avg. Engagement Rate Per Campaign: Average engagement rate per campaign. Calculation depends on the Engagement Metrics toggle.
  • Avg. # of Creators Per Platform: Average number of creators per platform.
  • Avg. # of Posts Per Platform: Average number of posts per platform.
  • Avg. Views Per Platform: Average views per platform (organic and paid).
  • Avg. Engagements Per Platform: Average engagements per platform. Calculation depends on the Engagement Metrics toggle.
  • Avg. Engagement Rate Per Platform: Average engagement rate per platform. Calculation depends on the Engagement Metrics toggle.
  • Avg. # of Campaigns Per Creator: Average number of campaigns per creator.
  • Avg. # of Posts Per Creator: Average number of posts per creator.
  • Avg. Views Per Creator: Average views per creator (organic and paid).
  • Avg. Engagements Per Creator: Average engagements per creator. Calculation depends on the Engagement Metrics toggle.
  • Avg. Engagement Rate Per Creator: Average engagement rate per creator. Calculation depends on the Engagement Metrics toggle.
  • Avg. Views Per Post: Average views per post (organic and paid).
  • Avg. Engagements Per Post: Average engagements per post. Calculation depends on the Engagement Metrics toggle.
  • Avg. Engagement Rate Per Post: Average engagement rate per post. Calculation depends on the Engagement Metrics toggle.
  • View Rate (VR): A post's views divided by the creator's follower count. This helps measure how effectively a post reached the creator's audience.

Index Scores

An Index Score compares a specific item (like a post or creator) to the average benchmark, where a score of 100 is average.

  • Views Index: Compares a post's views against the average.
  • Engagements Index: Compares a post's engagements against the average.
  • ER Index (Engagement Rate Index): Compares a post's engagement rate against the average.
  • VR Index (View Rate Index): Compares a post's view rate against the average.

 

Daily Performance

This dashboard tracks the daily growth of views and engagements for your content over a specific period.

Filters

  • Observation Date: Select a date range to view performance growth within that period.
  • Campaign Name: Filter by one or more specific campaigns.
  • Platform: Filter by social platforms you want to see (e.g., TikTok, Instagram).
  • Content Type: Filter by content format (e.g., Reel, Carousel, Story).
  • Influencer Tier: Filter by the creator's follower count.
    • Nano: < 10K followers
    • Micro: 10K - 50K followers
    • Mid: 50K - 500K followers
    • Macro: 500K - 1M followers
  • Creator Name: Filter by one or more specific creators.
  • Pre/Post Boosting Data: Choose which dataset to view.
    • Pre-Boosting: Organic data from before a post was promoted.
    • Post-Boosting: Combined organic and paid data from after a post was promoted.
  • Engagement Metrics Toggle: Choose how engagement is calculated.
    • Standard: Likes + Comments
    • Premium: Likes + Comments + Saves + Shares

Metrics

  • Total View Growth: Total new views gained during the selected observation period.
  • Total Engagement Growth: Total new engagements gained during the selected period. Calculation depends on the Engagement Metrics toggle.
  • Engagement Rate: The engagement rate of the new activity, calculated as (Total Engagement Growth ÷ Total View Growth).
  • Like Growth: Total new likes gained during the selected period.
  • Comment Growth: Total new comments gained during the selected period.
  • Share Growth: Total new shares gained during the selected period.
  • Save Growth: Total new saves gained during the selected period.
  • Engagement Growth: The total number of new interactions your content received during the selected period. Calculation depends on the Engagement Metrics toggle.

Index Scores

An Index Score compares a specific item (like a post or creator) to the average benchmark, where a score of 100 is average.

  • Views Index: Compares a post's view growth against the average growth.
  • Engagements Index: Compares a post's engagement growth against the average growth.
  • ER Index (Engagement Rate Index): Compares a post's engagement rate against the average.
  • VR Index (View Rate Index): Compares a post's view rate against the average.

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