This guide provides a deep dive into an individual creator's profile within the roster, offering all the data needed for brand safety analysis, performance reviews, and roster decisions.
In this article:
Creator Profile Header
At the top of the page, you'll find the creator's main profile information:
- Creator Details: Creator's name, profile picture, location, contact details, as well as main content styles.
- Social Handles and Opt-in: Lists each social media handle showcasing follower count, influencer tier, and current opt-in status.\
- Action Buttons: Quick links to Share the profile, Edit a Creator’s Info, Record Post Metrics, or Add to Roster.
Audit Status
Below the profile header, the Audit Status tracker visually displays the creator's progress through the brand safety process, from Processing to Monitoring. Audit is managed by the Product Support team.
Note: While the status automatically changes to Monitoring once a creator is "Accepted”, only paying clients will be reviewed ongoingly.
Brand Safety Analysis
This section is the core of the decision-making process. After an analysis is complete, a summary of the findings is presented, allowing the key stakeholders to take action on the creator level.
- Decision Bar: Based on the brand safety guidelines and the detected violations, a decision is made to either Accept or Reject the creator for inclusion in the specific roster.
Violations Overview
This section provides the detailed data breakdown behind your brand safety decisions using two distinct views: Default View (counts) and Risk View (percentages). To switch between them, use the "Display Risk View" toggle in the top-right corner of this section.
Default View (Counts)
- Violation Totals: A summary of the total posts with and without violations.
- Violation Categories: A breakdown of violations by category (e.g., Profanity, Crime). Each category shows the number of violating posts and the date of the most recent one. Learn more about violation categories in this article.
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Audit Progress Bar: During the "Audit In Progress" stage, this bar appears. It shows the percentage of the audit that is complete and provides a near-real-time breakdown of posts review status: Accepted (green), Remediation (blue), Rejected (red), and Pending (purple).
Risk View (Percentages)
The "Display Risk View" toggle lets you switch between viewing violation data as absolute numbers or as risk-based percentages to allow for a quicker assessment of the creator's overall profile.
- Key Metrics: This view highlights the percentage of Posts Without Violations, Posts Pending Review, and Posts At Risk.
- Violation Categories: Each category displays the percentage of the creator's analyzed content that falls into that violation category.
Important: A single post can fall into multiple violation categories (e.g., a post could contain both Profanity and Hate Speech). Because of this overlap, the percentages do NOT sum to 100%.
Performance Metrics
This section quantifies the creator's reach and audience reception on a per-platform basis.
- Audience Size: The creator's total number of Followers.
- Engagement Rate: The calculated engagement percentage for their content.
- Sentiment Analysis: A breakdown of how their content is perceived, showing the percentage of Positive, Negative, and Neutral sentiment.