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Secure is an award-winning, advanced influencer vetting tool designed to help brands anticipate challenges and navigate blind spots, ensuring enhanced brand safety and alignment. Powered by Google Gemini, Secure delivers scalable brand reputation management by eliminating human error and seamlessly integrating proactive brand protection into every social media marketing strategy. To learn more about Secure, check out the sizzle reel.
Brand Fit vs Brand Safety
Brand Fit
- Find natural-fit creators and organic fans with AI detection of unpaid brand mentions and logos, as well as past paid ads and sponsorships.
- Greater creator and business intelligence ensures brands are matched with the best creators to make the biggest business impact.
- Next-level AI detection easily and quickly analyzes content style, and age rating classifications.
Brand Safety
- Historical audits and ongoing screening allow brands to know if a creator or affiliate partner’s content aligns with brand identity and values.
- Multimedia and multilingual scans cover not only text but creators’ video, audio, and images.
- Customizable safety parameters allow brands to tailor risk tolerance and sensitivity across more than 16 safety concerns, from hate speech to drug use.
Key Benefits of Secure:
- Faster Processing: Secure provides AI-powered analysis of not only text but also video, images, audio files, transcriptions, and even Optical Character Recognition (OCR) data. With ongoing screening and historical content analysis, Secure saves brands time and reduces the margin for human error when evaluating creator safety and alignment.
- Better Brand Fit: Enhanced creator intelligence helps brands connect with the creators who will drive greater ROI. AI quickly classifies content by style, and age rating. Secure also detects past paid ads, sponsorships, and even unpaid brand mentions, offering unique insights to deliver more natural collaborations between brands and creators.
- Lower Brand Risk: Before a creator relationship is established, Secure allows brands to customize their risk tolerance and sensitivity levels. By scanning for key safety concerns—including hate speech, drug use, and other sensitive content—Secure ensures that the creators partnering with brands align perfectly with their values and standards.
- Higher Accuracy: Secure can scan entire creator’s content history across all major platforms in as little as 48 hours. With enhanced multi-lingual analysis and customizable risk tolerance levels across more than 16 categories, it delivers analysis and flags potential risks more accurately and comprehensively than other solutions.
- More Agility: Secure scales creator sourcing and vetting, allowing brands to scan hundreds and thousands of creators for safety concerns and brand-match to launch creator, affiliate, and ambassador programs with unparalleled accuracy and speed.
Key Features of Secure:
- Brand Safety Violation Detection:
Secure identifies 20 critical brand safety violations across content types, including post captions, descriptions, images, videos, OCR, and transcriptions. The system detects harmful content such as hate speech, violence, adult content, drug use, and more, ensuring alignment with brand safety guidelines. - Ad and Sponsorship Detection:
The platform detects partnerships, endorsements, or sponsorships, whether verbal, text-based, or visual, by analyzing various forms of content. Secure captures explicit and implicit brand relationships, including affiliate partnerships, product placements, and brand-related financial disclosures. - Brand Mentions and Logo Detection:
Using advanced image recognition and natural language processing, Secure detects brand names and logos in text, audio, and visual content. This ensures thorough tracking of brand visibility in both direct and subtle mentions across all media formats. - Age Rating Classification:
Secure analyzes content for mature themes, explicit language, violence, and other factors to assign the appropriate age rating (e.g., PG, PG-13, R). This feature ensures content suitability for target audiences, aligning with recognized age-rating standards. - Content Style Classification:
The platform distinguishes between various content styles, such as original content, reposts, collaborations, memes, and others, providing brands with a clear understanding of the content's origin and format. - Language Detection:
Secure supports multilingual content by accurately identifying the language used in text, speech, and visual content, enhancing global scalability and engagement for international campaigns. - Sentiment Analysis:
The system assesses the sentiment of content, classifying it as positive, negative, or neutral. By analyzing text, audio, and visual cues, Secure gauges emotional tone, helping brands understand the content's potential impact on their audience.