Viral Nation Platform, powered by Google Gemini, is designed to proactively enhance brand safety and strategic alignment in influencer marketing through advanced AI-powered analytical tools. The solution offers comprehensive insights by scanning content for brand safety violations, detecting age-appropriateness, identifying content styles, paid sponsorships and brand mentions, as well as performing multilingual analysis.
It’s essential to understand the capabilities and limitations of AI as a whole. To clarify, the AI’s responses are shaped by billions of data points and advanced models, thus, not all hypotheticals, such as “Would a cartoon gun be flagged as a weapon?” or “Would a podcast be considered a collaborative content style?” would be definitively answered. While we have strict criteria for Brand Safety violations, Google Gemini relies on patterns in training data and Google’s AI models, therefore VN Platform’s AI-generated output may not be 100% accurate.
Brand Safety Violations
The platform proactively identifies potential brand safety risks by analyzing creator content across 14 violation categories, flagging associations that could impact brand reputation. These categories are aligned with industry and platform standards for brand safety guidelines. Learn about current violations categories.
Age Rating
The platform uses an age-rating system aligned with industry-standard definitions to help brands connect with age-appropriate content creators and maintain audience relevance. Each piece of influencer content is categorized by age rating to ensure suitability:
- G (General Audiences): Suitable for all age groups, often family-friendly.
- PG (Parental Guidance Suggested): May require parental discretion for younger viewers.
- PG-13: Not recommended for children under 13, with themes that are mildly mature.
- R (Restricted): Appropriate for viewers 17 and older, including mature themes and possibly graphic content.
- NC-17 (Adults Only): Reserved for adult audiences, with explicit adult-oriented content.
By categorizing content with standardized ratings, the Viral Nation Platform enables brands to select content that aligns with their intended audience demographics and desired brand image.
Content Styles
The platform categorizes content by style to ensure alignment with brand tone and appeal. Curated through Viral Nation’s agency and industry expertise, these styles reflect common social media formats, catering to diverse audience preferences and brand goals.
- Memes: Humorous and engaging, great for brands looking to be relatable.
- Point of View (POV): First-person videos creating an immersive experience.
- Dancing: Short-form dance routines, often set to music.
- Unboxing: Real-time product unwrapping with authentic reactions.
- ASMR: Calming visuals and soft narration for a soothing experience.
- Podcasts: Structured discussions in audio or video format.
- Day in the Life: Vlogs with personal narratives.
- Audience Interaction: Interactive live Q&As and discussions.
- Aggregator / Mashup: Compiled highlights of trending content.
- Educational: Simplified guides on complex topics.
- Motivational: Inspiring success stories or messages.
- Behind the Scenes: Glimpse into creative processes.
- Reviews and Testimonials: Product and service evaluations.
- Reactions and Responses: Real-time commentary on other content.
- Skits: Scripted comedic performances.
- Green Screen: Background changes for dynamic storytelling.
- Challenges: Participation in trending activities.
- Humorous Style: Light-hearted, comedic content.
- Get Ready with Me: Walkthroughs of preparation routines.
- Interviews: Conversations with guests.
- Let’s Play: Gameplay videos with live commentary.
- Philanthropy or Acts of Kindness: Showcases of charitable actions.
- Calendar Moment: Content tied to events or holidays.
- Expertise: Detailed tutorials showcasing skills.
- Singing: Vocal performances.
- Pranks: Humor using hidden-camera setups.
- Advocacy: Content inspiring social action.
- Cosplay: Embodiment of character personas.
- Street Interviews and Social Experiments: Unscripted public interactions.
- Collaborations: Joint projects with other creators.
- Artistic: Content focused on creative expression.
- Infographic: Visual data representations.
Paid Sponsors and Organic Brand Mentions
The VN platform uses natural language processing (NLP) and logo recognition capabilities to identify paid sponsorships and brand mentions in text, images, and videos.
- Paid Sponsors: Provides an overview of sponsored content, including estimated duration and includes timestamps within the content.
- Organic Brand Mentions: Lists mentioned brand names/logos, the total number of each of the mentions, and the timestamp of the first occurrence within the content.